🤓 Introduction
Hey there! It's Valentin, one of the Sales Development Representatives at ZELIQ. Today, I want to share with you an awesome case study on how we’ve been crushing it with a multi-channel sequence using ZELIQ LinkedIn and email automation. 🙋🏼♀️ This strategy has helped us boost engagement and conversion rates, and I'm excited to show you how we did it.
🎯 Objectives
Our main goals were pretty straightforward:
Increase Lead Engagement: Get more interaction from potential leads.
Boost Conversion Rates: Turn those engaged leads into happy customers.
Improve Brand Awareness: Make a stronger impression in the market.
📜 Strategy Overview
We created a well-oiled machine combining LinkedIn outreach and email automation. The idea was to create a smooth journey for prospects, guiding them through the sales funnel with a mix of personal touch and automation.
💥 Step-by-Step Sequence
Phase 1️⃣: Send an email
Day 1:
Action: Send a personalized email to the prospect.
Subject Line: Transform your prospecting
Email Body:
Hi {{firstName}}, many sales teams use multiple tools, but ZELIQ offers an all-in-one solution, integrating LinkedIn sequences and a lead search engine.
We've raised $15M to make a significant impact on the Salestech market.
Could we schedule a brief meeting to discuss how ZELIQ can enhance your prospecting?
Best regards,
Valentin
Purpose: Make initial contact and set up a more formal conversation.
Phase 2️⃣: LinkedIn Profile Visit
Day 2:
Action: Visit the prospect's LinkedIn profile.
Purpose: Increase visibility and show genuine interest in the prospect.
Phase 3️⃣ LinkedIn Connection Request
Day 3:
Action: Send a personalized connection request on LinkedIn.
Message:
Hi [Prospect's Name],
I noticed we share a common interest in [relevant industry/topic]. I'd love to connect and share insights about [specific area].
Best regards,
Valentin
Purpose: Establish a direct line of communication and build rapport.
Phase 4️⃣: Follow-Up Email
Day 5:
Action: Send a follow-up email.
Subject Line: Let's simplify your process
Email Body:
Hi {{firstName}}, you might be using several tools for prospecting. However, fewer tools lead to better performance. Here are a few observations we've made:
Too many manual actions that should be automated.
Limited visibility into the relevance of actions, making it hard to identify genuinely interested prospects.
Salespeople's motivation is stretched thin due to single-task-focused tools lacking versatility.
Do these issues resonate with your experience? Shall we have a chat?
Have a nice day,
Valentin
Purpose: Gently remind the prospect about the previous communication and reiterate the call to action.
Phase 5️⃣: Value-Added Email
Day 7:
Action: Send an email providing valuable content.
Subject Line: I have prospects for you
Email Body:
Hi {{firstName}}, prospecting is all about timing, and you might be busy during this period.
Feel free to download our extension and generate your first opportunities with ZELIQ, with 50 credits provided every month. Or, you might want to delegate this task to someone on your team.
Please let me know:
You're interested? Tell me when I should call you:
No
Contact: firstname@{{companyName}}.com?
(Keeping it simple)
Kind regards,
Valentin
Purpose: Continue to deliver value and keep the prospect engaged with useful information.
🚀 Results
By implementing this multi-channel sequence, we saw some pretty impressive results:
Email Open Rate: 55%
Email Response Rate: 30%
LinkedIn Connection Acceptance Rate: 40%
Conversion Rate: 20%
✨ Conclusion
Combining LinkedIn and email automation in a strategic sequence has worked wonders for us. Providing value, personalizing messages, and staying consistent across channels are key to nurturing leads and driving conversions. I hope this case study gives you some inspiration and a blueprint to try out your own multi-channel outreach strategy.
👩🏼💻 For further information, please do not hesitate to contact us: