Maximizing your chances of scheduling demos is all about timing, persistence, and delivering value at every touchpoint. Here's a proven sequence that combines email and LinkedIn outreach to engage your prospects effectively.
To deliver maximum value in your emails, we recommend you read this article. It will help you identify your benefits and your prospects' challenges!
Day 1: Email 1 - Introduction
Subject Line:
[First Name], what if [specific ICP goal] could be easier?
Body:
Hi [First Name],
Working with companies like [similar client example], we’ve noticed that [key problem or frustration common to your ICP].
With [your product/service name], we help teams like yours [main benefit, e.g., "reduce X", "improve Y"]. For example, [client name] achieved [specific, measurable result or transformation].
Could this be relevant for you too? I’d be happy to show you how it works in a quick demo. Here’s a link to pick a time that works for you: [Link].
Looking forward to connecting,
[Your Name and Signature]
Day 2: LinkedIn Action - Connection request
Message (optional):
Hi [First Name],
I’d like to connect here to stay in touch. I recently sent an email about [problem or opportunity] and would love to explore how we might help you achieve [key benefit].
Looking forward to connecting!
[Your Name]
💡Free LinkedIn accounts are limited to 5 connection requests with a note per month. If your sequence contains many leads, we suggest you send connection requests without notes.
Day 3: Email 2 - Follow-Up
Subject Line:
[First Name], curious to see how this works?
Body:
Hi [First Name],
I wanted to make sure you saw my previous email about [your product/service name].
We designed this solution specifically to help companies like [client] achieve [key result or impact].
A short demo could give you a clearer idea of how we can help you [key benefit or goal].
Here’s the link again to book a time: [Link].
Let me know if you have any questions or need more information before scheduling.
Looking forward to connecting,
[Your Name and Signature]
Day 4: LinkedIn Action - Post-acceptance message
Message:
Hi [First Name],
Thanks for connecting! I wanted to quickly share that [your solution name] helped [client] achieve [key result].
A quick demo could show you how it might work for you as well. You can book a time here: [Link].
Let me know if you have any questions—I’d be happy to help!
Best regards,
[Your Name]
Day 6: Email 3 - Break-Up
Subject Line:
Maybe later?
Body:
Hi [First Name],
I understand that now might not be the best time. If things change, I’d be happy to revisit this conversation with you.
In the meantime, here’s a guide/case study that you might find helpful: [Link to a relevant resource].
I won’t follow up further, but if you’d like to reconnect, feel free to reply or schedule a time here: [Link].
Thanks for your time,
[Your Name and Signature]
Day 7: LinkedIn Action - Final message
Message:
Hi [First Name],
I wanted to close our conversation here. If now isn’t the right time, I’d be happy to reconnect down the line.
In the meantime, here’s a resource you might find interesting: [Link].
Thanks again for your time, and don’t hesitate to reach out if you need anything!
Best regards,
[Your Name]
Why this sequence works
Multi-Touch approach: Combines email and LinkedIn to engage prospects on different channels.
Value-Driven content: Focuses on the prospect’s goals and challenges, providing solutions and tangible results.
Persistent but respectful follow-ups: Ensures consistent outreach without being overwhelming.
Personalization: Tailored to the recipient’s specific needs and industry pain points.
Use this sequence to book more demos and turn cold leads into engaged prospects!
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