If you want to increase the value of your customer relationships by offering complementary products or services, a well-structured sequence can be a great way to do it. Here’s how to run an upsell or cross-sell campaign with personalized follow-ups.

[First Name], a new opportunity to maximize your results

Hi [First Name],

By using [current product/service], you’ve already achieved [result obtained]. Did you know that [complementary product/service] could help you go even further by [additional benefit or optimization]?

For example, [existing client] used this combination to [measurable result].

If you're interested, I'd be happy to share more during a quick call: [Link].

Best regards,

[Your Name and Signature]

[First Name], optimize even further with [complementary product]

Hi [First Name],

I wanted to make sure you saw my previous email. [Complementary product/service] could really enhance [specific result or goal].

Have you had time to think it over? I'm available to discuss it if you'd like to explore this opportunity.

Here’s the link again to schedule a quick call: [Link].

Thanks in advance,

[Your Name and Signature]

I’ll leave the final decision to you

Hi [First Name],

Since I haven’t received any response, I’ll put this suggestion aside for now. If your priorities change or if you want to discuss it, I’m always available.

Thanks again for your trust in [current product/service], and feel free to reach out with any questions.

Best regards,

[Your Name and Signature]

This sequence is designed to help your customers discover new opportunities that will help them reach their goals while increasing the value of your partnership. 🚀