Reactivating prospects who previously indicated it "was not the right moment" can be highly effective with the right approach. This sequence helps you re-engage these leads, identify if their priorities have shifted, and potentially reignite the conversation.
Day 1: Email 1 - Introduction
Subject Line:
[First Name], should we pick up the conversation?
Body:
Hi [First Name],
During our last conversation, [problem or discussed topic] seemed to be a priority, but the timing wasn’t right.
Since then, we’ve helped companies like [similar client] achieve [result or benefit]. I’m curious—has your situation changed? Would it make sense to revisit this?
I’d love to reconnect. Here’s a link to schedule a quick call: [Link].
Looking forward to hearing from you,
[Your Name and Signature]
Day 4: Email 2 - Follow-Up
Subject Line:
[First Name], here’s how we helped [existing client]
Body:
Hi [First Name],
I wanted to share a recent example: [Existing Client] used our solution to [key result or benefit]. It helped them achieve [transformation or impact].
If your priorities have shifted and this might be relevant now, I’m happy to discuss.
Here’s a link to schedule a short call: [Link].
Let me know if you’d prefer to receive more details by email instead.
Looking forward to connecting,
[Your Name and Signature]
Day 7: Email 3 - Break-Up
Subject Line:
A quick note before closing the loop
Body:
Hi [First Name],
Since I haven’t heard back, I’ll assume it’s still not the right time for you. If your priorities change, I’d be happy to pick up the conversation again.
In the meantime, here’s a resource you might find helpful for [topic or key problem]: [Link].
Thanks again for your time, and I hope to connect in the future.
Best regards,
[Your Name and Signature]
Why This Sequence Works
Personalized Outreach: Each email references past conversations or shared challenges, making the messaging relevant and tailored.
Value-Oriented Content: Sharing success stories and resources ensures the prospect gains value, even if they don’t engage immediately.
Respectful Timing: A clear break-up email shows professionalism while leaving the door open for future conversations.
Use this sequence to effectively re-engage your "Bad Timing" prospects and turn them into active opportunities! 🚀
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