What our data reveals (and what to take away to boost your results)
Many of you ask: “What do high-performing sequences look like on ZELIQ?”
Here’s our take: this is a global analysis of all sequences sent from the platform.
It gives strong trends to follow—but remember, every industry has its own rules. Use these insights, then tailor them to your audience.
Open Rate – What drives email opens
What we recommend:
Don’t start with a question. A greeting or a straight-to-the-point opener works better.
Focus on the subject line and first sentence. That’s your hook.
Run regular A/B tests on your intros—they’re key to getting opens.
Click Rate – What drives clicks
What we observed:
Calendly links underperform. Surprising, but consistent.
One single link in the middle of the message works best.
Some emails get clicks from the signature alone (yes, that counts too).
What we recommend:
Stick to one well-placed link, right in the body of your message.
Don’t push for meetings too early. Build interest first.
Adjust structure and tone based on language and sector.
Reply Rate – What gets people to answer
What we observed:
Longer emails perform better—sweet spot: around 190 words.
A single link at the end helps trigger replies.
Clear commercial offers = 25% reply rate vs. 3% for generic follow-ups.
What we recommend:
Don’t fear longer emails—if it’s valuable, people read.
Place your link at the end if you’re aiming for a human reply.
Avoid bland follow-ups. Bring something new.
Make a clear, direct offer when it makes sense.
Final takeaway: performance is about structure, not magic
There’s no silver bullet. What works?
A clean structure. A smartly placed link. A message tailored to your reader.
Culture, industry, and persona all matter. Let data guide you, then go custom.
Quick checklist to boost your emails
Don’t start with a question
Ditch generic follow-ups
Use one link—middle (for clicks), end (for replies)
Write longer when it’s worth it
Offer something clear and actionable
Test. Adapt. Segment. Your audience is unique.
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