Build your perfect sequence
Example of a winning formula: 5 touchpoints in 14 days
Day 1: Introduction email
Subject: Quick question about [COMPANY]
Hi [FIRST_NAME],
I noticed [COMPANY] is [SPECIFIC_OBSERVATION].
We help similar companies like [COMPETITOR] achieve [SPECIFIC_RESULT].
Worth a 15-min chat?
Best,
[SIGNATURE]
Day 3: LinkedIn connection
LinkedIn connection request without a note to increase your acceptance rate
Day 7: Value email
Share specific insight for their industry
Link to resource (study, guide, free tool)
No sales ask
Day 10: Cold call
Prepared script in ZELIQ
AI DISC personality check to adapt your sales speech
Complete prospect context
Interaction history
Day 14: Break-up email
Subject: Last email (promise!)
Hi [FIRST_NAME],
I'll stop reaching out after this email. But if you ever want to explore how [COMPANY] could [SPECIFIC_BENEFIT], just reply "interested".
Otherwise, I wish you all the best!
[SIGNATURE]
💡The perfect sequence is the one that works with your ICP and product/service.
Don't give up and try several multi-channel outreach strategies on different segments!
Smart automation
Behavioral triggers
You can configure your sequences with advanced settings:
Auto-stop sequence → If the lead's status changes, for example
Auto-skip step → If the lead did not accept your LinkedIn connection
Reply received → Exit sequence automatically
Live preview → validate each prospect's journey before launching the sequence
Personalization at scale
Each message is personalized with:
{{first_name}} - Prospect's first name
{{company}} - Company name
{{job_title}} - Prospect's position
{{industry}} - Industry sector
among others...
Converting templates
Email #1: The problem identifier (Open rate: 65%)
Subject: [COMPANY] + [SPECIFIC_CHALLENGE]?
Hi [FIRST_NAME],
Most [JOB_TITLE] at [COMPANY_SIZE] companies tell me their biggest challenge is [SPECIFIC_PROBLEM].
Is this something you're dealing with at [COMPANY]?
If so, I have a 5-minute solution that might help. Worth a quick call?
[SIGNATURE]
Email #2: The social proof (Response rate: 23%)
Subject: How [SIMILAR_COMPANY] increased [METRIC] by [PERCENTAGE]
Hi [FIRST_NAME],
[SIMILAR_COMPANY] (similar size to [COMPANY]) was struggling with [PROBLEM].
In 3 months, they:
✅ [SPECIFIC_RESULT_1]
✅ [SPECIFIC_RESULT_2]
✅ [SPECIFIC_RESULT_3]
Interested in seeing how they did it?
[CTA_BUTTON]
LinkedIn message Template (Answer rate: 78%)
Hi [FIRST_NAME]!
Loved your recent post about [TOPIC].
We're helping [INDUSTRY] companies like [COMPANY] with [SPECIFIC_CHALLENGE].
Would love to connect and share some insights!
Continuous optimization
Key metrics to track
Open rate: >40% (benchmark: 25%)
Response rate: >15% (benchmark: 8%)
Conversion rate: >5% (benchmark: 2%)
Sales cycle: <30 days
🚀 Next steps
Now that you have your process:
Organize your views - Structure your pipeline
Configure integrations - Connect email, LinkedIn, phone
Analyze performance - Optimize conversion rates
💚 Need help creating your sequences?
Book a session - 15 min to optimize your sequences