The difference between top performers and average salespeople isn't talent—it's data-driven decision making.

While most reps are shooting in the dark, the best ones know exactly which messages generate responses, what times prospects are most likely to engage, and which channels deliver the highest ROI.

Let's dive into the metrics and strategies that will finally give you the performance visibility you've been missing. Data taken from a ZELIQ user.

Real-time performance dashboard (to create)

Key metrics

Daily performance

TODAY (vs yesterday) 

📞 Calls made: 23 (+12%)  
📧 Emails sent: 87 (+5%)  
🔗 LinkedIn connections: 12 (+3%)  
✉️ Responses received: 8 (+15%) 
📅 Meetings booked: 3 (+50%) 

🎯 Daily goal: 85% achieved

Complete conversion funnel

PIPELINE THIS WEEK 

1️⃣ Prospects contacted: 450 
2️⃣ Emails opened: 180 (40%) 
3️⃣ Links clicked: 54 (12%) 
4️⃣ Positive responses: 27 (6%) 
5️⃣ Qualified meetings: 15 (3.3%) 
6️⃣ Opportunities: 8 (1.8%) 
7️⃣ Deals closed: 3 (0.7%)  

💰 Pipeline generated: $125k 

🏆 Overall conversion rate: 2.1%

Advanced analytics by channel

Email performance

Detailed Metrics

Metric	ZELIQ user	Benchmark	Status
Open rate	42%	35%	🟢 +7%
Click rate	8%	5%	🟢 +3%
Response rate	12%	8%	🟢 +4%
Bounce rate	2%	5%	🟢 -3%
Unsubscribes	0.3%	1%	🟢 -0.7%

Analysis by email subject

🏆 TOP PERFORMING SUBJECTS 

1. "Quick question about [COMPANY]" - 67% open 
2. "[FIRST_NAME], 2 minutes?" - 58% open   
3. "How [COMPETITOR] increased ROI by 40%" - 52% open  

🔻 UNDERPERFORMING 
1. "Partnership opportunity" - 18% open 
2. "Following up on my email" - 15% open

LinkedIn performance

Social metrics

🔗 LINKEDIN THIS WEEK 
• Connections sent: 85 
• Acceptance rate: 78% (vs 45% benchmark) 
• Messages sent: 67 
• Response rate: 23% (vs 15% benchmark) 
• Profiles visited: 234

Phone performance

Call analytics

📞 CALLS THIS WEEK 
• Attempts: 156 
• Contacts made: 89 (57%) 
• Conversations >2min: 34 (22%) 
• Meetings booked: 18 (12%) 
• Average duration: 3min 45s  

🕐 BEST TIMING 
• Tuesday 10am-11am: 73% pickup rate 
• Thursday 2pm-3pm: 68% pickup rate 
• Friday after 4pm: 23% pickup rate

Benchmarking

Industry comparison

B2B SaaS

📊 ZELIQ User vs INDUSTRY AVERAGE •

🟢 Email open rate: 42% (vs 38%) 
🟢 Email response rate: 12% (vs 9%)    
🟢 LinkedIn connection rate: 78% (vs 52%) 
🟢 Average sales cycle: 28 days (vs 35 days) 
🟢 Average deal size: $15k (vs $12k) 

🏆 YOU'RE IN THE TOP 15% OF YOUR INDUSTRY!

Role-based comparison

👥 ZELIQ user vs OTHER SDRs 
• Daily activity: Top 8% 
• Conversion rate: Top 12%   
• Lead quality: Top 5% 
• Persistence (follow-ups): Top 3%  

🎯 Improvement areas: 
• Phone qualification: -15% vs average 
• First call closing: -8% vs top performers