Are you wasting time on prospects who will never convert? This is one of the most common prospecting challenges: identifying the right leads among millions of contacts. With Zeliq, you have an intelligent search engine and features designed to precisely target those who match your ideal customer profile.
Define your ideal customer profile (ICP)
Before searching for prospects, clarify who your ideal customer is. This is the foundation of effective prospecting.
Analyze your existing data
Identify your best customers: Which ones generate the most revenue, stay the longest, and are the most satisfied?
Spot the trends: Use your CRM to analyze common patterns: industry, company size, revenue, location, tech stack
Evaluate performance: Compare these attributes with profitability scores, sales cycles, and retention rates
Build your ICP
Based on this data, define key parameters:
Target industry: SaaS, E-commerce, B2B Services...
Company size: employee count, revenue
Target role: Decision maker, end user, influencer...
Geography: country, region, city
Buying signals: funding rounds, active hiring, recent job changes
🎯 Example of one ICP for Zeliq:
B2B tech companies with 11-200 employees
Using HubSpot as their CRM
Based in Europe
With a visible Sales team
In growth phase (active Sales hiring)
💡 Good to know: You can have multiple ICPs if your product addresses different needs. Define them clearly before moving to search.
Use Zeliq's advanced filters
Zeliq's search engine helps you transform your ICP into precise search criteria with 20+ advanced filters.
Essential filters for accurate targeting
Company Filters:
Company size: Target by employee count
Industry: Select relevant industries
Location: Country, region, city
Revenue: Identify companies by budget capacity
Founded year: Target startups or established companies
Funding: Type and amount of funding
Contact Filters:
Job title: Search by specific function
Job level: C-level, VP, Head, Manager, Senior, Junior...
Department: Sales, Marketing, IT, Finance...
Department size: Refine by team structure
Decision maker: Filter only people with decision-making power
Job change: Identify people who changed jobs in the last 6 months (strong signal of openness)
How do filters work?
Zeliq filters follow two simple rules:
AND between different filters: If you select location = Paris AND job title = Head of Sales, Zeliq only returns results matching BOTH criteria
OR within the same filter: If you select location = Paris, London, Zeliq returns results matching Paris OR London
💡 Pro Tip: Avoid multiplying terms within the same filter (e.g., "Head of, Manager, Director, VP"). Instead, use the Job Level filter combined with a Department filter for better precision.
Simple Search vs Advanced Search
Simple Search
Perfect for getting started quickly:
Job Title: "Sales Manager" Industry: "SaaS" Location: "United States"
Advanced Search
For ultra-precise targeting, combine multiple criteria:
Job Title: "Sales Manager" OR "Sales Director" Company: 50-200 employees Revenue: $1M-$10M Sales Department: 5-15 people Location: United States Job change: Last 6 months
Account-Based Prospecting (ABP)
Zeliq also allows you to search by companies rather than individual contacts. Perfect for an ABM (Account-Based Marketing) approach:
First, identify target companies
Then explore contacts within these accounts
Personalize your approach per account
Save and reuse your searches
Why save searches?
⏰ Time saving: no need to redo the same search
🔄 Automatic updates: new prospects added regularly
📊 Results tracking: compare the evolution of your criteria
🤝 Team consistency: Ensure your entire team uses the same qualification criteria
How to do it?
Launch your search with filters
Click "Save search"
Name your search (e.g., "SaaS 50-200 employees US")
Find it in "Saved Searches" tab
💡 Tip: Create one saved search per ICP segment to streamline your organization.
Enrich and qualify your prospects
Once your prospects are identified, Zeliq helps you qualify them effectively.
Automatic enrichment
When adding prospects, check the options:
✅ Email: Automatic enrichment of professional email
✅ Phone: Automatic enrichment of mobile number
Zeliq aggregates 40+ data sources to provide you with the most reliable and up-to-date information.
Qualification signals
Prioritize your prospects based on these signals:
Recent job change: Prime time for tool changes
Active hiring: Growth signal
Funding round: Budget available
Organize and take action
Optimal organization
Custom views: Organize your leads by segment, status, or priority
Labels: Tag your prospects for precise tracking
Statuses: Use statuses to qualify progress (New, Contacted, Qualified, Bad Timing...)
Multi-channel engagement
Once you've identified the right prospects:
Enrich their data - Complete emails and phones
Organize your lists - Create views by segment
Launch your sequences - Automatically engage your prospects
Mistakes to avoid
❌ Too many criteria: Starting with too many filters limits results. Start broad, then refine.
❌ Overly specific job titles: "VP of Enterprise Sales EMEA" vs "VP Sales". Prefer generic terms + complementary filters.
❌ Ignoring exclusions: Use exclusion filters to eliminate irrelevant results (e.g., exclude "Assistant", "Intern").
❌ Not saving searches: You waste valuable time reconfiguring the same filters.
❌ Neglecting qualification: Having many leads is useless if they don't match your ICP.
Checklist: Identify the right leads
I've defined my ICP with measurable criteria
I've analyzed my current best customers
I'm using Zeliq's advanced filters strategically
I've saved my main searches
I automatically enrich my prospects' data
I organize my leads with views and labels
I qualify my prospects before engaging them
I prioritize based on buying signals
👩🏼💻 For further information, please do not hesitate to contact us: